Product Management for Dummies by Brian Lawley & Pamela Schure

Author:Brian Lawley & Pamela Schure
Language: eng
Format: epub
ISBN: 9781119264033
Publisher: Wiley
Published: 2017-12-27T00:00:00+00:00

These are hard questions to answer well. When you do get answers, you may uncover a lot of problems in actually getting your product in the hands of customers. These issues are much easier to address the earlier you uncover them.

Part V: Positioning

Place your positioning statement in this section. Make sure you include information on

Whether you’re leveraging off an existing brand or creating a brand with your offering

Whether the company is going to be a product leader, a low-cost leader, or a customer-satisfaction leader

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